Why I Write

Why I Write

In thinking about why I write, it felt the perfect opportunity to link back to the first words you will read if you’re kind enough to look at a copy of my first book, Scaling Conservation – The Business of…

Winter 2026

Wearing All the Hats

Wearing All the Hats

Claire Whitfield didn’t mean to say anything profound. She was just trying to answer the first question of the podcast—one she’s probably fielded a hundred times before. But as the words wonderfully tumbled out, they didn’t arrive polished and prepared.…

Winter 2026

20 Lessons I’ve Learnt in Life…So Far

20 Lessons I’ve Learnt in Life…So Far

People often ask, “What would you tell your younger self?” My honest answer? Nothing. Because the very best lessons in life—the ones that shape you, strengthen you, and stay with you—don’t come from someone else’s advice. They come from doing…

Winter 2026

Will Natural Capital Mean the End of Philanthropy?

Will Natural Capital Mean the End of Philanthropy?

The environment sector has been calling for private investment for decades, believing it to be the answer to their prayers. They think natural capital is coming to help them. It isn’t. This isn’t salvation—it’s a reckoning. But let me be…

Winter 2026

Finding Performance in the Neglected Phases of Play

Finding Performance in the Neglected Phases of Play

In every sport, there’s a phase of play that is regularly neglected, often hiding immense potential for performance improvement. In cricket, fielding was once an afterthought; in American football, it was special teams, despite their significant contribution to the game;…

Winter 2026

What no one will tell you about high-performance environments

What no one will tell you about high-performance environments

Oxygen Conservation is a high-performance environment. Many people think they want to work in that kind of space, but few truly understand what it takes. The demands, the pressure, the relentless drive to reinvent not just what you do, but…

Winter 2026