E107 Will Hayler

What if your passion wasn’t the destination, but the starting point?

Rich Stockdale is joined by Will Hayler, CEO and Co-Founder of Blue Earth — the movement-led platform, shaking up the intersection of climate, entrepreneurship, and capital.

From surfboards in Cornwall to global summits in London, Will’s story is one of building not in the spotlight of passion, but in the powerful, messy periphery around it. What began as a surf-travel company evolved into a mission to blend innovation, investment, and influence toward systemic environmental change.

This conversation dives into:

• Why real change-makers are often “mavericks and nutters” — and why we need more of them in the room
• How Blue Earth is reframing what climate action looks like — and who gets to lead it
• The uncomfortable truth about monetising your passion — and the magic of building adjacent to it
• The tension between profit and purpose — and why Will believes we must make the climate movement investable
• How nature can serve not just as a cause, but as a metaphor for better business, better design, and better systems

This isn’t a typical founder story. It’s a call to arms for anyone building at the edges — where ambition collides with reality, and new futures are forged.