E157 Elena Doms

Why expand into Europe now — and why Elena Doms?

This conversation marks a defining moment for Oxygen Conservation as it steps into Europe, with Elena Doms joining as Director of Europe. It’s not an expansion driven by ambition alone, but by timing — capital is mobilising, regulation is hardening, and credibility is suddenly the limiting factor.

Rich Stockdale and Elena unpack what it really takes to scale natural capital across Europe: the regulatory complexity, the cultural differences, the need for data and delivery on the ground, and why execution — not intention — will decide who succeeds. Elena shares why, after years working at the intersection of sustainability, finance, and policy, she chose to commit to a platform built around land, transparency, and measurable impact.

This is a conversation about Europe’s readiness, the risks of getting it wrong, and what happens when land, capital, and accountability finally collide.