E186 Ollie Potter & Kevin Webb

Everyone agrees nature matters. Almost nobody understands where the real opportunity is.

Nature tech is quietly becoming one of the most important investment themes of the next decade. AI is changing conservation faster than most people realise. Data centres are forcing a rethink of environmental infrastructure. And the companies that solve biodiversity, agriculture and ecosystem restoration won’t just protect the planet—they’ll build entirely new markets.

Rich sits down with Ollie Potter, founder of Nature Tech Memos, and Kevin Webb, founder of Superorganism, to explore why London Climate Week felt like a tipping point for the sector, why AI may become nature’s greatest ally, and why the biggest technology companies in the world could soon become the largest investors in real natural assets. If they’re right, we’re watching the foundations of a trillion-dollar economy being built in real time.