E187 Katie Neck & Elena Doms

Nature doesn’t have a science problem.

It has a communication problem.

From Formula 1 paddocks to boardrooms, from global brands to Climate Week, Katie Neck and Elena Doms explore why the future of conservation depends less on convincing people they’re wrong and more on showing them what’s possible. Commercial thinking, personal brands, storytelling and optimism aren’t distractions from protecting nature—they might be the reason more people join the mission.

Along the way, they discuss why Formula 1 became an unlikely lesson in sustainability, how founders can build influence beyond their company, where AI genuinely creates value, and why reconnecting people with nature starts with understanding what they already care about.