Stories & Insights

We believe in sharing incredible stories. Dive into our digital library, explore our stunning gallery, tune in to our engaging podcast episodes, and discover insightful articles that showcase our ongoing journey in Scaling Conservation.

The Institutional Investment Case for Natural Capital

The Institutional Investment Case for Natural Capital

This Green Print is ambitious on purpose. Audacious on purpose. Not because these words are fashionable, but because as a market-maker in natural capital, we no longer have the luxury of playing safe and small. Ambition and audacity are responsibilities…

Winter 2026

Communicating Beyond the Norm

Communicating Beyond the Norm

This article was originally published in Knight Frank’s Rural Report. Read it here: https://www.knightfrank.co.uk/perspectives/publications/the-rural-report When we founded Oxygen Conservation, our mission was ambitious yet simple: to Scale Conservation. We set out to prove that nature could be investable, that by…

Winter 2026

Playing the Fast Game in a Slow System

Playing the Fast Game in a Slow System

In elite football, gegenpressing is more than a defensive tactic. It’s an operating philosophy brought to life wonderfully by the mercurial Jurgen Klopp. When possession is lost, the team immediately applies intense pressure, not to recover the ball eventually but…

Winter 2026

Why Calling Natural Capital ‘Extractive’ is NONSENSE

Why Calling Natural Capital ‘Extractive’ is NONSENSE

There is a strange and persistent accusation thrown at natural capital: that it is ‘extractive’. That investing in landscapes, restoring ecosystems, and revitalising rural economies is somehow the same as mining, monocropping, and deep-sea dredging. It’s a comparison so wildly…

Winter 2026

The Land Reform (Scotland) Bill: Enshrining our Approach in Statute

The Land Reform (Scotland) Bill: Enshrining our Approach in Statute

Scotland has just passed landmark legislation that introduces new standards of transparency, community benefit, and environmental accountability for large landholders. The new land management requirements that will be introduced by the Land Reform (Scotland) Bill align with what we’ve been…

Winter 2026

Failing Forward: Scaling Restoration and Skills Across Scotland

Failing Forward: Scaling Restoration and Skills Across Scotland

Delivering natural capital restoration at scale in Scotland isn’t a romantic idea. It’s a relentless, muddy, wind-lashed, problem-solving reality. It’s equal parts logistics and leadership, ecology and engineering, patience and persistence. And if we’re honest, it’s a craft we’re only…

Winter 2026

Why Time Bends at Oxygen Conservation

Why Time Bends at Oxygen Conservation

One of the things I hear the most is that time behaves differently at Oxygen Conservation – in the piece below, I explore why that might be. When you’re surrounded by extraordinary people, momentum compounds. It’s addictive. People work more,…

Winter 2026

ESG: The Label No Longer Relevant

ESG: The Label No Longer Relevant

The latest flurry of panic in the environment sector has related to Trump’s (et al.) impact on the ESG agenda. Are corporates abandoning ESG? Has the tide turned against sustainability? But before we leap to outrage or eulogies, let’s ask…

Winter 2026