E101 John Elkington

John Elkington has spent over four decades shaping the global sustainability movement. Dubbed the “Godfather of Sustainability”, he has advised some of the world’s largest companies, coined influential terms like the Triple Bottom Line, and continuously pushed businesses to think beyond profit.

John sits down with Rich Stockdale in our Shoot Room Sessions on tour, for a thought-provoking conversation about the evolution of environmentalism, the role of activism in business, and what the future holds for sustainability. He reflects on his career, the patience required to shift corporate mindsets, and the challenges of balancing business innovation with environmental responsibility.

They also dive into:

🔹 How John came up with the Triple Bottom Line—and why he later “recalled” it

🔹 Why movements like Extinction Rebellion and Just Stop Oil must be taken seriously by business leaders

🔹 The growing tension between capitalism and sustainability—and how companies must adapt

🔹 How precision fermentation and other breakthroughs could reshape industries

🔹 Why the next big shift may not be economic or political, but spiritual

John doesn’t just challenge businesses—he challenges everything. Whether you’re a sustainability professional, an activist, or a business leader, this episode will make you think differently about the future of our planet.

This episode was recording in 8 Harbord Square, provided by Knight Frank: https://www.knightfrank.co.uk/properties/residential/for-sale/no-8-harbord-square-canary-wharf-london-e14-9th/TGW012191893