15 Key Natural Capital Trends to Watch in 2024

Winter 2024

As we enter 2024, the natural capital economy will continue to develop at pace, driven by an increased global focus on sustainability and environmental conservation. We think these 15 trends will significantly shape the landscape of the natural capital economy in the coming year:

1. The Rise of Personal Carbon Offsets

Personal carbon offsets are evolving from a niche practice to a mainstream activity. Individuals are becoming more proactive in calculating and neutralising their carbon emissions, which is indicative of a broader shift towards personal accountability in environmental stewardship. This trend is likely to give rise to new platforms and services that facilitate personal offsetting, making it easier for individuals to track and offset their carbon footprint through various activities such as tree planting, peatland restoration and in the future blue carbon

2. Nature Credits Gaining Momentum

Nature Credits, which incentivise the preservation and restoration of ecosystems, are rapidly growing in importance. This development is a response to the urgent need for conserving biodiversity and natural habitats, which are under increasing threat from climate change and human activities. In 2024, we can expect to see organisation setting net positive nature targets and more innovative mechanisms  making it easier for individuals and businesses to contribute to nature conservation. These credits could potentially cover a range of initiatives, from protecting endangered species to preserving waterways and wetlands. Additionally, the rise in digital platforms may allow for more transparent and accessible ways to purchase and track the impact of Nature Credits.

3. Valuing Existing Woodlands with Conservation Credits

The preservation of existing woodlands, particularly temperate rainforests, is becoming increasingly important. These ecosystems play a crucial role in carbon sequestration and biodiversity conservation. This renewed focus might lead to increased funding and policy support for woodland preservation, including incentives for private landowners to maintain and enhance forested areas. We might also see the development of new technologies and methodologies for assessing the carbon sequestration potential of these woodlands, leading to the creation of conservation-based credits that accurately reflect the value of these incredibly precious habitats.

4. Increased Land Value for Reforestation

Land suitable for reforestation, especially for broadleaf planting, is seeing a significant rise in value. This trend is a direct consequence of the growing emphasis on afforestation in climate change mitigation strategies. It could lead to more investments in land acquisition for environmental purposes, including the development of new woodland creation projects and the expansion of existing ones. The rising land value may also attract new investors to the field of natural capital, potentially leading to more innovative financing models and public-private partnerships in land conservation and reforestation.

5. Heightened Quality Control in Carbon Credits

The scrutiny of carbon credits’ quality is intensifying as the market grows. Ensuring that these credits deliver tangible environmental benefits is becoming paramount. This trend will likely lead to the establishment of stricter standards and certifications for carbon offset projects, driven by both regulatory bodies and market demand. The introduction of advanced technologies for monitoring and verification, like satellite imagery and blockchain for transparent tracking, will play a crucial role in this process. Moreover, consumer and investor pressure for sustainable and ethical practices will push for greater transparency and accountability in carbon credit projects.

6. Diversification of Carbon Credit Quality

The carbon offset market is experiencing a split into two distinct segments: high-volume, low-cost and low-volume, high-quality credits. This segmentation is addressing the varying demands (and wishes) of consumers and businesses, suggesting a more tailored approach to carbon offsetting in the future. High-volume, low-cost credits might cater to individuals and small businesses looking for affordable ways to offset their carbon footprint. In contrast, low-volume, high-quality credits are likely to appeal to large corporations and environmentally conscious consumers willing to pay a premium for offsets that provide additional benefits, such as transparency, auditability and wider biodiversity

and social impact.

7. Surging Prices for Voluntary Carbon Credits

Prices for high-quality, UK-based voluntary carbon credits are soaring, breaking the £100 barrier. This increase reflects the rising demand for reliable and impactful carbon offsetting solutions. The surging prices could incentivise the development of more high-quality carbon offset projects, especially those that provide additional environmental and social benefits. It might also lead to greater innovation in project development, as project developers seek to create offsets that meet the growing market demand for quality and effectiveness.

8. Emphasis on Supply Chain Integrity in Woodland Creation

The integrity of supply chains in woodland creation schemes is under increasing scrutiny. Ensuring ethical and sustainable practices from start to finish is essential for the credibility of these initiatives. This trend may lead to the implementation of more rigorous auditing and certification processes in the industry. Supply chain transparency will be key, with stakeholders demanding clarity on the origin of seedlings, the sustainability of planting practices, and the long-term management of reforested areas. This focus on integrity will also likely encourage the development of more holistic and community-inclusive approaches to woodland creation, ensuring that these projects provide environmental, social, and economic benefits.

9. AI Revolutionising Environmental Monitoring

Artificial Intelligence is set to enhance environmental project verification and monitoring. The use of AI promises more precision and efficiency, potentially transforming how project impacts are measured and reported. AI-driven tools can analyse large datasets from satellite imagery, drone and other remote / autonomous sensors to monitor changes in forest cover, water quality, and wildlife populations, providing real-time insights into the health of natural ecosystems. This technology can also help in predicting future environmental trends and impacts, enabling more proactive conservation strategies.

10. Brokers & Traders Will Outnumber Deliverers

The carbon market is seeing an influx of brokers and traders, indicating a more dynamic and complex market where expertise in carbon trading is increasingly valuable. This growth may lead to the development of more sophisticated trading platforms and financial instruments in the carbon market. These intermediaries are expected to play a crucial role in matching buyers with suitable offset projects, providing risk assessment, and ensuring regulatory compliance. As the market continues to evolve, the role of these intermediaries will become more integral, potentially leading to more innovative trading strategies and financial products related to carbon credits.

11. Partnership-Based Approaches in Carbon Offsetting

A shift from transactional to partnership-based carbon offset projects is emerging. Such collaborations signify a deeper commitment to long-term environmental and social goals that contribute to the UN Sustainable Development Goals. In 2024, expect to see more joint ventures and collaborative projects aimed at achieving sustainable outcomes. These partnerships might involve multiple stakeholders, including corporations, governments, NGOs, and local communities, working together to develop large-scale conservation and restoration projects. These partnerships can also facilitate knowledge sharing and capacity building, contributing to more effective and sustainable environmental solutions.

12. Carbon Offsetting Becoming Integral to Net Zero Strategies

Carbon offsetting is becoming a critical component in corporate Net Zero strategies, with published evidence that companies investing in carbon offsets are more effective at decarbonising. Companies without credit offsetting plans are increasingly finding themselves at risk of having to incur substantial sums in future to rectify the costs of their inaction. This trend is likely to foster a competitive environment where carbon neutrality becomes a key differentiator in the market. Corporations might invest more in internal reduction efforts and in developing long-term partnerships with offset providers. This shift could also lead to more innovative offset projects, such as those combining renewable energy with biodiversity conservation, to meet the diverse requirements of different businesses – someone should really look at that!

13. Standardisation in Article 6 Carbon Markets

Article 6 markets are advancing towards standardised conditions for credit offerings and sales. This movement aims to bring more transparency and trust to international carbon trading. As a result, we can expect a more unified and accessible global carbon market. Standardisation could include common accounting rules, emission reduction benchmarks, and reporting requirements, making it easier for countries and businesses to engage in cross-border carbon trading. This trend could also facilitate the linking of different national and regional carbon markets, creating a more integrated global carbon market.

14. Integration of Nature Based Credits in Regulated Markets

Nature-based credits are being incorporated into regulated trading markets. This inclusion marks a significant shift in acknowledging the value of natural solutions in formal economic systems. This trend is likely to open up new avenues for investment in natural capital, providing a boost to conservation and restoration projects. The integration of these credits into regulated markets also signifies a recognition of the critical role of natural ecosystems in climate change mitigation and adaptation strategies. It could lead to the development of new standards and methodologies for valuing and trading these nature credits.

15. Governmental Focus on Natural Capital

The appointment of a Minister for Natural Capital by the New Labour Government indicates an elevated political focus on environmental issues. This role will be instrumental in integrating natural capital considerations into national policies. In the coming year, expect more government-led initiatives and policies supporting natural capital conservation. This focus might result in the development of national natural capital accounts, investments in ecosystem restoration, and the integration of natural capital considerations into planning and development decisions. The role of the Minister for Natural Capital could also be pivotal in shaping international discussions and agreements on environmental issues, positioning the UK as a leader in natural capital management and conservation.


In 2024, these trends underscore a more nuanced and interconnected approach towards managing and valuing natural capital. From individual actions to international policies, the emphasis on sustainable and transparent environmental management is becoming increasingly prominent. As we navigate these changes, the importance of collaboration, innovation, and commitment to long-term sustainability goals will be key in shaping a more resilient and sustainable future.

Let’s make 2024 a year of progress and action!


Rich Stockdale
Managing Director