Partnerships are the lifeblood of transformative progress, and at Oxygen Conservation, we believe the best partnerships are those that are complementary, collaborative, and utterly compelling. When two brands come together, each bringing unique skills, expertise, and vision, the results can be far greater than the sum of their parts. That’s why we’re absolutely thrilled to officially announce our partnership with Knight Frank, the official sponsor of the Shoot Room Sessions Podcast.
Knight Frank is not just a name—it’s an institution. Knight Frank is a globally influential real estate consultancy with over 488 offices in 57 territories, employing more than 20,000 people. With over 125 years of experience, they are trusted advisors to individuals, businesses, and institutions. Reporting record revenues of £670 million in 2023, the firm demonstrates financial strength and leadership in the sector. Renowned for its research, including the annual Wealth Report and Rural Report Knight Frank shapes global real asset trends and bridges gaps between urban, commercial, and rural markets, making them a cornerstone of the industry.
Recognised as one of the most iconic British brands, their legacy is synonymous with class, elegance, and enduring excellence. For us at Oxygen Conservation, a younger, purpose-driven organisation, Knight Frank’s values and legacy represent many of the qualities we aspire to achieve as we work to Scale Conservation efforts and Make the Market for Natural Capital.
Why This Partnership Works
The best partnerships work when both parties deeply admire each other’s brands, and this mutual admiration lies at the heart of our collaboration. At Oxygen Conservation, we’ve long admired Knight Frank’s ability to work with the most knowledgeable, well-capitalised, and highly connected businesses and individuals. Their reach and influence in the financial and real asset worlds are unmatched—two critical arenas where the environmental sector often struggles to gain a foothold. With Knight Frank by our side, we can amplify the incredible work happening throughout the sector, reaching new people in new ways and inviting them into the exciting future of conservation-led asset management.
Equally, partnerships are about people, and in James Farrell, Knight Frank’s Head of Rural Consultancy, we’ve found an extraordinary advocate and champion. From the very beginning, James showed genuine curiosity and enthusiasm for our mission. He sought to understand the depth of our vision and the impact of our work and has consistently supported us with invaluable insights and encouragement. His passion for the environment and belief in the transformative potential of our approach to natural capital development is evident in every interaction.
When James recently came to record his first podcast with us, he spoke with infectious excitement about this collaboration. Listening to someone of his tenure describe our work as ushering in one of the most exciting chapters for the rural sector in his distinguished career was humbling. It’s rare to meet someone who seamlessly combines the free-spirited thrill of adventure (just ask him about his recent impromptu winter surfing trip) with the distinguished credibility of a renowned brand like Knight Frank. Yet, James does exactly that. We’re thrilled to have him join us for the next chapter of the Shoot Room Sessions.
“I love what Oxygen Conservation is doing. They’re pioneers and disruptors, moving the dial on important issues in ways that are truly inspiring. Supporting this podcast is about amplifying their bold approach to conservation and connecting it with Knight Frank’s experience to drive even greater impact.” – James Farrell, Head of Rural Consultancy
Amplifying Impact Together
At its core, this partnership is about amplifying the stories and people doing incredible things across the rural economy. Knight Frank’s exceptional ability to bridge the divide between rural property management and financial innovation is perfectly aligned with our mission to Scale Conservation and integrate natural capital into mainstream investment portfolios. Together, we can help the environmental sector break free from its siloes, crafting a new narrative where conservation is not only a moral responsibility but also a compelling economic opportunity.
With Knight Frank’s expertise and influence and Oxygen Conservation’s disruptive vision and passion, we’re poised to reshape the future of rural land management, natural capital, and conservation—and you’ll hear all about it on the Shoot Room Sessions Podcast.
Thanks to James and his team, we’ve already secured some exceptional guests for 2025, and we eagerly anticipate welcoming more of his Knight Frank colleagues to the Shoot Room in the coming months.
We’re also delighted to be inviting applications to join our live audience for future recordings! Apply now and help us shape the dialogue around the future of conservation-led asset management.