
Activist Leaders and Green Businesses
Summer 2023
IGNITING THE URGENCY FOR CHANGE Introduction: Our world is teetering on…
13th March 2025 | 62 minutes
What happens when a troubled youth, corporate disillusionment, and a deep love for nature collide? You get James Wallace, Chief Executive of River Action—a driving force in the fight to save Britain’s rivers.
In this episode of The Shoot Room Sessions, James shares his powerful journey to leading a national charity dedicated to tackling the freshwater emergency. He reveals hard truths about agricultural pollution, River Action’s legal battles against powerful polluters, and why real change requires collaboration and respectful advocacy.
With experiences ranging from deep-sea exploration to reintroducing beavers in the UK, James’s story is one of resilience and purpose. He also opens up about personal loss and the urgent need for systemic, local solutions to safeguard our rivers and communities.
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