E167 Paul Beavis

Paul Beavis ran a €90 million global champagne business. He was the face of one of the world’s most prestigious drinks brands. And he walked away from all of it.

What he built next took three years of searching every great wine region on earth, 178 attempts to name a single product, and a back vintage tasting at Claridge’s that nobody in the industry thought was possible.

Wild Idol is the alcohol-free wine that serious wine drinkers are quietly switching to. This is the story of how it got there — the Canadian wilderness, the sommeliers who said no, the grand cru Bordeaux château that said yes, and the philosophy that runs through every single bottle.

If you’ve ever thought alcohol-free wine was a compromise, this conversation will change your mind.